Asian Paints is an Indian Paint Company Founded in the year 1942. Headquarters in Mumbai, Maharashtra, Asian Paints was Founded By Mr. Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil.
With a Market Share of over 50% in India, Asian Paints is the leader in the decorative paints business segment. However, in recent years Asian Paints is facing stiff competition from other players in the market. If You are looking For a Detailed Analysis of Asian Paints Alternative, Then You are at the Right Place.
In this article, we have compiled a List of the Top 10 Asian Paints Competitors and Compared Them on the Basis of Pricing, Product Quality, Customer Service, and Market Cap. Below Mentioned are Some Quick Stats about Asian Paints.
| Establishment Year | 1942 |
| Headquarters | Mumbai, Maharashtra |
| No. of Employees | 7160 |
| Revenue (2021) | US$2.9 billion |
| Net Income | US$420 million |
With its innovative marketing campaigns & high-quality Products, Asian Paints Has a market capitalization of $32.40 Billion. The company has established a strong foothold in the international market and continues to grow its presence.
Other Than India, Asian paint operates in 15 other Countries including the Indian subcontinent and the Middle East.
Top 7 Asian Paints Competitors Analysis
| Companies | Headquarters | Establishment Year |
| Berger Paints | Kolkata, West Bengal | 1923 |
| Kansai Nerolac Paints | Mumbai | 1920 |
| Indigo Paints | Pune, Maharashtra | 2000 |
| Nippon Paint | Osaka, Osaka, Japan | 1881 |
| Shalimar Paints | Mumbai | 1902 |
| Akzo Nobel | Amsterdam, Netherlands | 1994 |
| Sirca Paints | New Delhi, India | 2006 |
1. Berger Paints
The First and Foremost Asian Paints Competitors in India is Berger paints. With a Market Share of Around 12%, Berger Paints is the Second Largest Brand in the paints industry. The Company Was Founded in the year 1923 By Lewis Berger.
MUST BE READ ALSO- Accenture competitors Analysis
Headquarters in Kolkata, West Bengal, Other than India, Berger Paints Has its Presence in countries Like Russia, Nepal, Bangladesh, and Poland.
With a Network of More than 25,000 dealers in the country, Burger Paints Has a Their products are available in all major cities and towns of India. Additionally, their wide distribution network ensures that their products are always readily available.
The company also has a strong marketing and advertising campaign that helps it to reach out to potential customers. With Strong International Presence and a strong Domestic distribution network, Burger Has Emerged become one of the Major Asian Paints Competitors.
2. Kansai Nerolac Paints
Kansai Nerolac Paints Limited Formally Known as Goodlass Nerolac Paints Ltd is the Third Largest Paint Company in India After Asian and Berger Paints. The Company Was Founded in the year 1920 in Mumbai, Maharashtra.
With a 7% Market Share in Indian Paint Industry Market, Kansai Nerolac sells its products through a network of 11,000 dealers across India. Kansai Nerolac Paints Has Engagement in the Automotive, Industrial, and Powder Coating Business.
Both the Brands Are known For Their Best Quality Products and Services. What Makes Kansai Nerolac Paints one of the Biggest Competitors of Asian Paints in India is their Presence In Different Big Industries Like Automotive Segment. While Asian Paints is More Focused on Decorative Section, neroli Focus More on industries
3. Indigo Paints
In Recent years Indigo Paints Has Been Emerging as One of the Most popular paint Brands in India. Founded in the year 2000 By Hemant Jalan, Indigo Paints Has its headquarters in Pune, Maharashtra.
Specializing in Manufacturing and Selling Decorative Paints, Distempers, Wood Coating, Cement paints, and Putties, Indigo Paints Has Emerged to become the Fifth Largest Paints Company in India in terms of revenue.
In 2021, Indigo Paints Has Raised ₹348 crores From its IPO which includes Investors From the Government of Singapore, HSBC, SBI Mutual Fund, ICICI Prudential Mutual Fund, and Axis Mutual Fund.
The Company also Signed Mahendra Singh Dhoni as their Brand ambassador which them Establish themself as one of the Major Players in the Indian Paint Industry. Read More about Indigo Paints Here.
4. Nippon Paint
Nippon Paint Holding is a Japanise Paint Manufacturing Company Founded in the year 1881 by Jujiro Motegi. Nippon Paint Has Been in India For More Than Two Decades Now and They have Established itself as one of the Biggest Asian Paints Competitors.
Not just in India, the Company Has Its Presence all over the Globe, and Based on its Revenue in 2020, the Company is the Fourth-Largest Paint manufacturer in the World. The COmpany Has its Subsidies in Countries Like India, China, South Korea, Greece, the United Kingdom, Brazil, the United States, United Arab Emirates, Bangladesh, and Pakistan.
5. Shalimar Paints
Established in the year 1902, the Shalimar Paints is one of the renowned Indian Paint Manufacturing Company in India. The Company was founded by two British Business Persons AN Turner and AC Wright.
Shalimar Paints Has Been Engaged in the Manufacturing of Paints and industrial coatings For More than 10 years Now. Some of the major Buildings & Bridges Painted with Shalimar Paints are Rashtrapati Bhawan, Howrah Bridge, Salt Lake Stadium, and Many More.
Shalimar Paints and Asian Paints are two of the Major Competitors of Decorative Paints in India. Both the Companies Work in Similar Category Products and Have Similar Audience.
However, with Their Great Quality Products and Creative Marketing Ads, Asian Paints Has been the Dominating Market with nearly 50% market share in the domestic paint Industry.
6. Akzo Nobel
Akzo Nobel is a Dutch Company that Specializes in Manufacturing Paints and Coatings. Headquartered in Amsterdam, the Company was established in the year 1994. With its presence in over 80 Countries, Akzo Nobel Has become one of the Well Known Brands in Paint Market in a very less Span of Time.
Some of the Key Products of Akzo Nobel are its Marine Coatings, Metal Coatings, Wood Coating, Powder Coatings, and Vehicle Refinishes. Currently, Akzo Nobel Has More than 32000 Employees in America, Asia, and Europe, and Africa.
According to statista.com, As Of the year 2020, The Akzo Nobel Has a Market Share of 6% in India. With continuous growth in their Sales, Akzo Nobel will be a tough competition For Asian Paints in India.
7. Sirca Paints
Specializing in Wood Coating, Sirca Paints was Incorporated in the year 2006 under the Name Sircolor Wood Coatings Private Limited. Initially, Sirca Paints Imported the PU Products From Korea and Italy and Sold them in India By Relabeling, However With time Company Has Started Manufacturing its Products in India.
Also Read- Top 10 byjus competitors
With a Great market Presence in North India, Sirca Paints Has become one of the Major Asian Paints Competitors in the Past Few years. By offering the Best Quality Products Sirca Has gained a Huge Customer Base in India.
What Makes the Brand Stand out Among the Competition Like Asian Paints, Berger and Kansai Nerolac Paints are Their world-class wooden Paints and coatings. All These Brands offer Great Quality Products For walls, However, none of them Really Focus on Offering high-Quality Wooden Paints.
By Understanding the Requirement of Customers and Fulfilling their Needs, Sirca Has Now become one of the Major Brand Selling Wooden Paints and Coating in India.
Conclusion
In Conclusion, Asian Paints is Currently the leading Manufacturer of Paints and Coats in India. However, In recent years, Brands Like Indigo, Berger, and Nerolac Paints are Capturing the Market Share with their Creative Advertisements, Quality Products & Personalized Home Improvement Services.
They are offering Services Like online Colour Consultancy, Sanitization services & interior designing which help them to become more customer-Centric. By Identifying the customers unmet, Brands are able to Deliver Valuable Products and Services to their Customers.
We hope you find this Asian paints competitors analysis helpful. If you have any queries regarding Asian paints, Please feel free to share with us in the comments section below.
Frequently Asked Questions (FAQs)
Q.1 Which is the biggest Indian manufacturer of paints and coatings?
From the data last checked, Asian Paints is the biggest Indian manufacturer of coatings and paints. In the financial year 2022-23, it earned $4.20 billion in sales and holds over 50% of the total business value.
Q.2 In which countries do Asian Paints operate apart from India?
Apart from India, it operates in – Nepal, Sri Lanka, Bangladesh, Vanuatu, Fiji, Samoa Islands, Indonesia, Solomon Islands, Bahrain, Egypt, UAE, Oman, and Ethiopia.
Q.3 What is the USP of Asian Paints’ success?
With the tagline of – Har Ghar Kuch Kehta Hai, Asian Paints has brought about a revolution in the paints and coating industry. Its wide range of products, premium quality, technological innovation, strong management, and effective PR systems make it one of the topmost and best painting companies in India.
Q.4 Who is the chairperson of Asian Paints?
Currently, Amit Syngle serves as CEO (of Asian Paints) and Manish Choksi is the Vice Chairperson.
Q.5 Which brand is best under the heading of Asian Paints?
Under the tag name of Asian Paints, it is the Asian Paints Royal Aspira that takes the cake. This paint variety has a life span amounting to 12 years and is completely washable in nature.