Top 7 Nykaa competitors in India 2022

Nykaa is an Indian e-commerce Company Selling beauty, wellness, and fashion products. Started by Falguni Nayar in 2012, Nykaa is the first Indian unicorn startup Lead by a woman.

It is one of the key players in beauty, wellness, and fashion Ecommerce Brands in India, but it is not the only option. We have gathered data on the best Nykaa competitors to help you find the Best Alternative to Nykaa in India. Headquartered in Mumbai, Maharashtra, Nykaa Sells over 200,000 products from 2,000+ brands Across Its Platform.

Nykaa competitors & Alternatives in India

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1. Mamaearth

Mamaearth is an Indian Beauty and Wellness Brand Founded by Ghazal Alagh and Varun Alagh in 2016.  Certified by US non-Profit Organization Made Safe, Mamaearth is the first Indian company to Get this Certificate.

Started Just with Six Products, Mamaearth Currently Has More Than 140+ Products in Different Categories like Skin care, hair care, Baby Products, and More. Within 7 Years of Inception, Mamaearth Has reached 5 Million Customers in 500+ Indian Cities.


Initially, Mamaearth’s Target Audience was Mothers. However, to expand their Business they Started collaborating with various social media Influencers on Digital Platforms. Their all-inclusive social media campaigns helped them to reach the millennial Market. Read more about mamaearth competitors in India.

With the Aim to reach more customers and Inecarse Their overall revenue, Mamaearth Has also launched Its first Exclusive Brand Outlets in Mumbai at Phoenix Market City. With its Strong market Presence in products Like facewash, Shampoo, and Baby Products, mamaearth is one of the Biggest Nykaa competitors in India.

2. Purplle

Founded in 2012, is an Indian e-commerce Brand Selling beauty and wellness products. With More than 50,000 products from 1000+ brands, Purplle Has 7 Million Plus Active visitors on their Website.

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In 2022, Purplle Has become the 17th Unicorn in India. With total funding of over $215 Million, Purplle is $1.1 billion. Competing with Brands Like Nykaa and Mamaearth, Purplle Has Dominated the Indian market with its Creative Marketing Strategy and Quality Products.

While Other Brands Like mamaearth, Sugercosmetic, and Nykaa are Expanding Their Businesses Offline, is Focusing on Expanding Their Business through Online Channels.

With Affordable Pricing, Smooth Customer Experience, and Quality Products, Purplle has Managed to make Rs 128 Cr revenue in FY21.

3. Sugar Cosmetics

Established in the Year 2015 by Kaushik Mukherjee and Vineeta Singh, Sugar Cosmetics is one of the Biggest Nykaa competitors in India. In just Five years of Their Formation, Sugar Cosmetics has grown to 450 Warehouses with 30,000 stores across the country.

During Covid, When Most Cosmetics Brands Were Struggling to Make a Profit, Sugar Cosmetics managed to grow by 60%. With the AIM to Manufacture and Sell Products that suit Every Indian Skin, All the Products Manufactured By Sugar Cosmetics are cruelty-free.

Vineeta Singh, who is Known For Her Appearance on the Popular Show “Shark Tank India” Says The company is now looking to expand offline, aiming to be present in 60,000 stores within the next 12-15 months.

4. The Bodyshop

The Bodyshop is a British cosmetics, skincare, and perfume Brand Started in 1976 by  Peggy Short and Jane Saunders. With the aim to provide cruelty-free and natural ingredients Products, The Bodyshop is one of the Most Well Know Cosmetic brands in India.

Started Just with 25 Products, Currently, the Bodyshop sells more than 1000 Products in 3000+ Stores Across 65 Countries. The Bodyshop was One of the First Companies to Stop Product testing on animals.

The Bodyshop was Already a Big Name outside India. When They Entered India back in 2006, there was already Huge Competition From Brand Like L’Oréal. To Compete among the Top Brands, Bodyshop Used the Price Dropping Strategy where they Cut 20-30% Price of their Products.

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In Price Sensitive markets like India, The Bodyshop’s Strategy Worked Like Wonders and They become one of the fastest Growing Cosmetic Brands in India. Currently, It has 175 stores across the country which make them one of the Biggest Nykaa Competitor in India.

5. Plumgoodness

Started in the year 2013 by Mr. Shankar Prasad, Plumgoodness is India’s First vegan beauty brand. Back in 2013, When Mr. Shankar Prasad Started the Brand, the Concept of vegan beauty Brands Was Not very popular. People were Not Really Aware of cruelty-free and toxin-free beauty Products.

With Vegan beauty products gradually gaining popularity in India, Plumgoodness Has become one of the most favorite Cosmetic Brands in India. All Plumgoodness Products are PETA Approved and are developed with plant-derived actives which makes them 100% Safe to use.

Currently, Plumgoodness is selling its products through its website and other Marketplaces like Nykaa, Amazon, and Flipkart. With an offline Presence in 250+ Cities Across India, Plumgoodness is slowly Gaining the momentum in Indian Market to become one of the biggest cosmetic Brands in India.

6. Forest Essentials

Forest Essentials is an Indian cosmetics and skincare Brand Started by Mira Kulkarni in the year 2000. Specializes in Ayurvedic Based Products, Started a Single Store in Delhi with the Investment of Just 2 Lakh Rupees, Today It Has more than 70 Stores Across India.

Miss. Mira Kulkarni Initially Started Forest Essentials by selling handmade soaps and candles. Later She Decided to Expand the Brand by Introducing Skincare and Haircare Products.

Forest Essentials started to Expand After They Collaborated with Delhi hotel Hyatt Regency For soaps for their rooms. In the years 2005-06, The Company published sales of Rs.6 crore. In 2008, New York Based company Estée Lauder Acquired a 20% stake in the company.

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7. Mcaffeine

The Last Brand in our List of top 7 Nykaa Competitors in India is Mcaffeine. Founded In the year 2016 By Tarun Sharma & Vikas Lachhwani, Mcaffeine India’s 1st​ caffeinated personal care brand. Mcaffeine offers Caffeine Based Products From Skin, Face, and Hair.

In Just Four years of Its establishment, Mcaffeine Has Grown to become one of the most popular Personal care Brands in India. Almost all the Products Under the Brand of Mcaffeine are Best Sellers in their Category.

With More than 6.5 Million Products Sold in India, Mcaffeine is one of the fastest growing d2c brands in India. Recently, Mcaffeine Has also Appointed Alia Bhatt as Their brand ambassador.

Alia Bhatt is a Representative to Attract More Millennial Customers. This Collaboration will Eventually Benefit Mcaffeine to compete with Brands Like Nykaa, Mamaearth, and Sugar Cosmetics. 

Nykaa Competitors FAQ

Who are the competitors for Nykaa?

Mamaearth, Sugar Cosmetics & Purplle are some of the Biggest Competitors of Nykaa.

Is Purplle a competitor of Nykaa?

Yes, Purplle and Nykaa Are Direct Competitors in Indian Cosmetic Market.

Who is the brand ambassador of Nykaa?

Bhumi Pednekar who is an Indian Bollywood Actress is the Brand Ambassador of Nykaa.

What makes Nykaa unique?

Its Competitive Pricing, Great Customer Support, and 100% genuine branded products Make Nykaa Unique.

Is Nykaa a b2c?

Nykaa is a D2C eCommerce beauty brand.

In Conclusion

Nykaa is India’s leading destination for beauty, wellness, and lifestyle products. The company has been able to grow so rapidly because of its strong customer service culture that focuses on the smallest of details to create an unmatched experience for its customers.

We hope this Article answer all Your Queries about Nykaa Competitors in India. If You have any Questions or Suggestions, Please Share them with us in the Comment Section Below.

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