Top 7 Nykaa Competitors in India You Need To Know All About!

Nykaa is an Indian e-commerce Company Selling beauty, wellness, and fashion products. Started by Falguni Nayar in 2012, Nykaa is the first Indian unicorn startup Lead by a woman.

It is one of the key players in beauty, wellness, and fashion Ecommerce Brands in India, but it is not the only option. We have gathered data on the best Nykaa competitors to help you find the Best Alternative to Nykaa in India. Headquartered in Mumbai, Maharashtra, Nykaa Sells over 200,000 products from 2,000+ brands Across Its Platform.

Nykaa 7 Competitors & Alternatives in India

Nykaa Competitors

Headquarters Establishment


Mumbai, Maharashtra 2016




Sugar Cosmetics

Mumbai, Maharashtra



Bengaluru, Karnataka



Mumbai, Maharashtra


Jiomart Mumbai, Maharashtra


Ajio Bengaluru, Karnataka


1. Tatacliq 

Owned by the Tata Store, TataCliq is an e-commerce company based in Mumbai, India, and has recently become the new lifestyle and luxury fashion destination! With a range of products under its domain, this platform offers a wide variety of choices to its customers, and that too at an affordable rate. 

One of the biggest competitors to Nykaa, this online marketplace currently headed by Gopal Asthana opened up its domain in 2016, and since then has earned over US$100 billion in revenue. 

Also Read:- Top 5 Urban Company Competitors

2. Mamaearth

Founded in 2016 by partners – Ghazal Alagh and Varun Alagh, this beauty startup brand changed the landscape of cosmetics in India! Touted to be Asia’s first brand that is curated with categorically MADE SAFE Certified products, this vegan, and toxin-free brand has always managed to give tough competition to its peers. 

With a wide range of cosmetics, from sunscreens and creams to kajals and lipsticks, and recently entering the baby markets product – MamaEarth has managed to woo its audience quite a lot. 

3. Sugar Cosmetics

Established in the Year 2015 by Kaushik Mukherjee and Vineeta Singh, Sugar Cosmetics is one of the Biggest Nykaa competitors in India. In just Five years of Their Formation, Sugar Cosmetics has grown to 450 Warehouses with 30,000 stores across the country.

During Covid, When Most Cosmetics Brands Were Struggling to Make a Profit, Sugar Cosmetics managed to grow by 60%. With the AIM to Manufacture and Sell Products that suit Every Indian Skin, All the Products Manufactured By Sugar Cosmetics are cruelty-free.

Vineeta Singh, who is Known For Her Appearance on the Popular Show “Shark Tank India” Says The company is now looking to expand offline, aiming to be present in 60,000 stores within the next 12-15 months.

4. Myntra

The Bengaluru-based outlet that has offered nothing short of the best to its clients since its inception in 2007-08 has been one of Nykaa’s biggest competitors in recent times! From clothes to the best of fashion and beauty, Myntra has it all! Additionally, the deals available on Myntra are extremely catchy, and they put forth a host of discounts and special offers, which make this platform an immediate go-to compared to its competitors. Its time you check out the specifics for yourself. 

5. Purpelle

How many of you have wanted to check out a sample before you could try a specific product? Purpelle brings it to you! With a variety of makeup and hair products on display, this, compared to Nykaa, offers humongous discounts. What’s more interesting is – the price range of this online marketplace is way more affordable than its competitors which makes it an immediate choice for one and all! 

With over 1000 brands listed and boasting a product count of 60,000, this app has a customer base of over 7 million! 

6. Jiomart 

Jiomart is another of the recently emerged competitors of Nykaa that has taken the world by storm. For the unaware, this online marketplace has a bunch of beauty products at your disposal apart from the regular things. That’s not all! This online marketplace includes beauty and wellness products for both genders, as well as sexual wellness products, mostly not found on other sites. 

Given that this website offers a range of discounts and has almost everything under the roof delivered to you within the day,  you must check out this alternative! 

Also Read:- Best 5 Lenskart Competitors

With too many players in town, how can Reliance Retail stay behind? The brainchild of Isha Ambani, Tira Beauty offers a new beauty destination for shoppers. With its easy-to-navigate platform and a massive range of beauty products (both domestic and international), this offers it all – from makeup products to hair, fragrances, mother and baby products, and even has offerings for men! 

What’s more interesting is – its effective adverts which immediately capture the attention of one and all, and its amazing discounts which ensure that the products are affordable! 

7. Ajio 

Another of Reliance Retail’s outings, Ajio is not only reputed for its set of apparel but also makes for one of the most prominent cosmetics websites. With a variety of hair, makeup, body, and bath products showcased on its online marketplace, this platform offers huge discounts, premium quality goods, a customer-friendly policy, and an easy-to-navigate website – all of which make it the most-opted one in town! 

So, if you have an occasion coming up or you are looking for some premium products to add to your list, Ajio is a fantastic option to try!