If you are considering participating in a trade show, planning ahead is crucial. Having good products will not capture the attention of your target audience. You must have good advertising and marketing plans in place. You must ensure that anyone and everyone who passes by your booth stops and takes a good look.
Talking about printing ads and pamphlets in the digital age may seem too old-fashioned. However, some conventional things just work out better than the modern ones. While the reach of the Internet is getting larger, printed ads still have their place in the market. Design the best inline trade show displays with the help of Expo Marketing.
Print marketing tips for a successful trade show
- Provide a sensory experience.
Digital ads are great, but one thing they cannot provide is a sensory experience. For example, printed ads have a kind of smell strip. This allows the attendees to understand your business and products in a way that digital ads do not allow. This smell strip is not simply for perfume businesses. You can use textures to your advantage, such as embossing, debossing, and laminating.
- Make booklets.
Take advantage of the printing press and get a lot of booklets about your business’ products and services. Sure, your business may have various good things you want to talk about. However, you do not have that kind of time during a trade show. You will never be able to tell the full story to each visiting attendee. This is where booklets save the day.
People love easy-to-read and well-designed booklets. They can take these home and go through them while sitting comfortably on their couch. This way, they still remember you when they get home.
- Giveaways.
There is a famous saying, “In order to make money, you must spend money first.” This does not just apply to investing in good inventory or a strategic location. Everyone loves free things. When you spend money to make people happy, there are higher chances of them coming back.
The items do not have to be very expensive. Get pens, notebooks, pocket diaries, water bottles, etc., and print your business’ logo, name, and contact information on them. While giveaways require an upfront cost, your business will stay in the consumer’s mind whenever they use the product.
- QR codes.
QR codes have risen in popularity, especially after the COVID-19 pandemic. QR codes are scannable barcodes that contain various information, from phone numbers to whole business catalogs. Bar codes can save you tons of money. Your guests can find out everything there is to know about your business by quickly scanning a pattern.